Articles

• "Discovering the Customer You Thought You Knew." Transparency Inc. Blog. 22 May 2009. Text
  

• "What if conventional wisdom isn't so wise? What if you could know how your customer really makes decisions?" Qatar Airways Oryx magazine. March 2009. Text
  

• Caddell, John. "Customers are talking: ‘Why Customers Really Buy.'" Caddell Insight Group Blog. 09 July 2009. Text
  

• Hurlbert, Wayne. "Linda Goodman & Michelle Helin: Why Customers Really Buy." Blog Business Success Radio. 08 April 2009. Text
  

• Jasra, Manoj. "Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales." Web Analytics World. 18 January 2009. Text
  

• Olsen, Pat. "Mind of the Buyer." Continental. November 2009. Text
  

• Pawlak, Jim. "Probing Questions, asked in person, can uncover sales triggers." San Jose Business Journal. 10 July 2009. Text
  

• Pittman, Brian. "Why Do People Buy? Emotional Triggers Drive Consumer Behavior and Can Reframe PR Research, Authors Say." Bulldog Reporter's Daily Dog. 01 April 2009. Text
  

• Sonnier, Lauron. "Emotional Triggers that Drive Sales: Lauron Interviews Michelle Helin on ‘Why Customers Really Buy.'" Voice America. January 2010.
  

• Valle, Elena del. "Business consultants discuss emotional triggers that drive sales." Hispanic Marketing & Public Relations. 13 February 2009. Text