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Articles

  • "Discovering the Customer You Thought You Knew." Transparency Inc. Blog. 22 May 2009. Text
  • "What if conventional wisdom isn't so wise? What if you could know how your customer really makes decisions?" Qatar Airways Oryx magazine. March 2009. Text
  • Jasra, Manoj. "Why Customers Really Buy: Uncovering the Emotional Triggers that Drive Sales." Web Analytics World. 18 January 2009. Text
  • Olsen, Pat. "Mind of the Buyer." Continental. November 2009. Text
  • Pittman, Brian. "Why Do People Buy? Emotional Triggers Drive Consumer Behavior and Can Reframe PR Research, Authors Say." Bulldog Reporter's Daily Dog. 01 April 2009. Text
  • Sonnier, Lauron. "Emotional Triggers that Drive Sales: Lauron Interviews Michelle Helin on ‘Why Customers Really Buy.'" Voice America. January 2010.